5 REASONS WHY YOUR COMPANY NEEDS SEO
For a few years now, the Internet has definitely changed our lives. At the touch of a click or touch on the screen we have the information we need. Whether we are looking for data on a subject, or if we are looking for a service or product. It tells us, not only where to find it and which one is best for us or which best suits our needs, but also that we can acquire it, buy it or reserve it at that moment.
The fault of all this is SEO, or as it is called in English Search Engine Optimization. That is, the optimization of a website to appear in the first results of the search engines.
The companies that are aware of this reality, have invested their resources in SEO to be able to position their web pages, their products and services and, therefore, increase their sales, visibility, branding, etc.
If you are one of those who have not yet started working on it, or because of lack of time or because you think this does not go with your company or business, here are some reasons to really convince you.
YOUR COMPETITION IS POSITIONED ON THE INTERNET
More than 93% of people searching for products or services use Internet search engines. It’s easy, if your company does not appear in those searches, you’re missing the opportunity to be found by a lot of potential customers every day.
Develop a website where you expose your work, or an online store if you sell products is your new showcase to a world that moves on the network. Having a website is only the beginning, then you have to work on its content, the keywords according to your sector and your target audience, and develop a strategy to reach the top positions in the search engines.
It is a difficult challenge, since everyone is fighting to be the first. Therefore, having good professionals in SEO, having patience and dedicating resources, are 3 key factors to achieve it. But calm, you can be on the first page before an intention to search for users, you should only incorporate SEO to your marketing strategy.
SEO IS A PROFITABLE STRATEGY
The profitability of SEO as a marketing strategy is very profitable. The vast majority of professionals in the sector bet on doing SEO without any doubt. Not only because of its effectiveness, but also because of its profitability.
It is an affordable strategy that also produces consistent and effective results. Its strong point is that it can be customized for each company and its budget. The results will vary being faster the more you invest or work on it, but in the long run and well worked it always gives results.
The key is that, after an intense analysis of keywords, you direct your business to your target audience, people who are interested in what you sell. That is, your marketing strategy directs you to a segmented audience. This helps you increase traffic to your website, position yourself in front of your competition and be able to evaluate the return generated by each euro invested.
SEO GENERATES TRAFFIC WITH A HIGH CONVERSION RATE
As I commented previously. One of the most important parts of the SEO strategy is the detailed keyword search. They are the basis of everything. The analysis must be very detailed. To obtain a good audience segmentation and match the search intention of all of them.
By getting to that search intention, to solve the needs of your audience, provide quality content and information they are looking for, you ensure that the traffic you bring to your website is the one that interests you. It is quality traffic that also enters your website with confidence. If the web is well structured and attractive, not only will they read the page they landed on, but they will navigate through others and possibly buy or subscribe or ask for information about what you offer there.
“This translates into a higher conversion rate of users on your website.”
SEO MAKES YOU STRONG AGAINST COMPETITION
Although it is increasingly present in companies, not all do SEO, and many do not do it well.
A business that currently invests resources in improving its positioning, will be in the top positions of the search engines in a certain period of time. Being among the first is to succeed, and especially if you position yourself ahead of your competition.
It is not something that is achieved overnight, and if you are not a professional in the sector, it may cost you a lot of effort and you will not see the results. But if you know SEO or if you hire someone who knows, the results come.
SEO CONTINUALLY EVOLVES TO GIVE YOU GREATER OPPORTUNITIES
Organic positioning is a dynamic process that evolves tirelessly to always offer the best user experience and companies must evolve at par.
The markets are changing, the tastes of the users, the fashions, the habits, everything changes. Therefore, a website, an online store, and a marketing strategy are always in constant change, adapting to users and their requirements. If you stay static, you stay behind.
SEO that is highly measurable can be evaluated and revised to reflect changes in the market. In addition, as everything on the Internet is changing, SEO is gaining more prominence. Each time it has more power, and all the marketing strategies, go through to maximize their effectiveness.