A modern marketer is like a jack (or Jill) of all trades, having to be flexible, adaptable, and knowledgeable in more areas than one. Here are some of the most sought-after marketing skills that a marketer needs to stand out from the crowd in 2020.
Hard Marketing Skills
Maneuvers her way around a large set of data to interpret audience behavior, assess campaign performance, and measure ROI.
Defines content goals and uses SEO, link-building, and amplification best practices in order to get maximum exposure for content.
Uses aggregate social data to help the company make business decisions and prioritize time and money spent on social channels.
Prioritizes mobile marketing optimization and understands the strong connection between mobile and social for delivering successful campaigns.
Uses insights about customers, campaigns, social, and mobile to help explore new eCommerce channels and help her company cash in.
Soft Marketing Skills
Brings new ideas and interpretations to common problems, and doesn’t underestimate the power of the (well) written word.
Uses all of the tools in her toolkit to find the most accurate sources of data and make the most informed analysis.
Is able to change plans at the drop of a hat and tackle new challenges with grit and determination.
Works with different departments to optimize marketing efforts and provide data dissection insights to other teams.
Is able to lead and inspire her colleagues with her insight, experience, and innovation.
In conclusion, The Modern Marketer guide should help you towards right direction. Online marketing is a growing industry and it’s only expected to grow even bigger. If you are planning on pursuing digital marketing career, focus on skills that are listed under The Modern Marketer.