How do people see your website? With over a billion websites and over two billion active internet users out there. It can be astonishingly difficult to design an attention-grabbing website that keeps a visitor long enough. For those who plan to either jump-start or redesign a website. Here are several useful stats that they should take into consideration before starting the whole process.
The power of digital influence
89% of the customers search the web before making a purchase decision.
60% of people go to the brand or product website to find relevant information about it.
75% of users admit they decide on a company’s credibility based on its website’s design.
Should I stay or should I go?
17/50 Milliseconds the time needed for a person to decide whether he or she finds your website appealing. 100/400 milliseconds an average length of a blink of an eye. 2.6 seconds the time needed to a user’s eye to land on the website’s area that influences his or her first impression.
94% of first impressions are design-related. Visual complexity and prototypicality. Google Research Blog recommends making a subtle balance between the two: “Designs that contradict what users typically expect of the website may hurt users’ first impression and damage their expectations.”
Where do I look?
Average viewing time of the basic element on your website:
- Logo – 6.48 sec
- Search box – 6 sec
- Main navigation menu – 6.44 sec
- Main image – 5.94 sec
- written content 5.59
- Social widget – 5.95 sec
- Bottom of the website – 5.25 sec
They see me scrolling…
Contrary to the views that most content should be placed above the fold, people are actually very comfortable with scrolling:
76% The number of pages on which people used a scrollbar.
66% of attention dedicated to contents below the fold on a normal media page.
22% the percentage of pages scrolled all the way to the bottom.
Mobility is dictating the trends in website design too: 67% of users are more likely to purchase a product or service from a mobile-friendly site. 48% of users who had a bad experience with accessing a business website from a mobile device thought the business didn’t care. 62% of companies that designed a website for mobile devices reported increased sales.