Social media marketing
Social Medoa Marketing has evolved quite a bit in 2018. We saw live video develop into an exciting way to interact with users in real time through Facebook Live, Instagram Live, and Twitter’s “Go Live” feature.

Social Medoa Marketing has evolved quite a bit in 2018. We saw live video develop into an exciting way to interact with users in real time through Facebook Live, Instagram Live, and Twitter’s “Go Live” feature. We saw polling opportunities emerge from almost every network, allowing us to gain valuable feedback from our audiences. Also saw a new technology, like virtual and augmented reality, propelling us into the future of Social Medoa Marketing.

This Social Medoa Marketing Cheat Sheet will show you the process and how to adapt your strategies to industry standards.

2018 Goal Setting and Metrics to Match

Before you start considering which ground-breaking social marketing content you will create in 2018, consider why your business has a social presence and the business goals you hope to impact and achieve through social media. Here are some common goals for businesses on social media and the metrics you can track and measure to determine their business impact.

Increase Brand Awareness

According to Social Media Examiner: Nearly 90% of marketers say their social marketing efforts have increased exposure for their business. With the growing number of people adopting social media, and integrating social into their daily activities, marketers are relying on social media to increase brand awareness.

Social Medoa Marketing

Awareness Metrics

social media marketing Social Media Marketing

Engagement Metrics

social media marketing strategy

Simply Measured Social Analytics enables marketers to determine audience engagement levels for their various social profiles. On peak days of engagement, brands should dive deeper into the type of content that was shared, who was engaging with that content, and which platform is driving the most engagement.

marketing social media

Drive Website Traffic

Your website is the hub for all information related to your business, its products and offerings, and the people behind your brand. Your website also serves as a place for people to gain a sense of your brand personality. Based on the effectiveness of your website to showcase your brand personality, people will determine whether or not they want to do business with you.

Emerging Social Medoa Marketing Trends Going Into 2019

It is important for marketers to stay informed of emerging marketing trends. Doing so will not only enable you to diversify your content but will keep your business competitive in the over-saturated social media environment. Here is a list of emerging trends that you should consider as you plan your 2019 social medoa marketing strategy.

Live Video

Live video has taken the social world by storm. Businesses are leveraging live video
to build a stronger brand personality and engage with their customers in real time. A study from Livestream found some very compelling reasons why brands should find ways to engage with their audiences through live video. Here’s what they found.

80% of people would rather watch a live
stream video from a brand they follow
than read that brand’s blog.

82% of people would rather watch a live
stream video from a brand they follow
than read a social media post.

People spend an average of 2.8 minutes
watching standard videos, yet they spend
5 minutes on live streams.

Here are some examples of brands who are
doing a stellar job at using live video to boost
their brand presence on social media.

Social Medoa Marketing Cheat Sheet

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