Search Engine Optimization: 11 Tools to Monitor your Website

Search Engine Optimization Tools

You cant just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening.

1.Xenu’s Link Sleuth

Xenu’s Link Sleuth checks Web sites for broken links. Link verification is done on “normal” links, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts and java applets. It displays a continuously updated list of URLs which you can sort by different criteria. A report can be produced at any time.

Additional features:

  • Simple, no-frills user-interface
  • Can re-check broken links (useful for temporary network errors)
  • Simple report format, can also be e-mailed
  • Executable file smaller than 1MB
  • Supports SSL websites (“https:// “)
  • Partial testing of ftp, gopher and mail URLs
  • Detects and reports redirected URLs
  • Site Map

2. Tracker Help & Information

The Keyword Tracker is possibly the oldest historical search engine ranking tracker that is still in use today. It was first launched in 2003, and has continuously had features added (as well as 3 complete rewrites) over the years.

3. Geo Location Tool 

It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called Geo-Targeting.

This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitors website.

4. Geo Visitors Tool

This tool will allow you to instantly see where in the world visitors to your site are geographically located. It was created way back in the day (2005 to be exact) by DigitalPoint for use on MySpace and similar sites, but it’s still extensively used today.


This keywords suggestion tool is very reliable in providing you the best keywords for your content so that you will get a good page ranking on search engines.


7. Web Daytona: SEO & Website Analysis Tool

Getting your website to rank in Google is harder and more competitive than ever. There are many factors such as on page content, performance, social factors and backlink profile that search engines like Google use to determine which sites should rank highest.

Web Daytona’s SEO Audit Tool is a free SEO Audit Tool that will perform a detailed SEO Analysis across 100 website data points, and provide clear and actionable recommendations for steps you can take to improve your online presence and ultimately rank better in Search Engine Results.Web Daytona’s SEO Audit Tool is ideal for website owners, website designers and digital agencies who want to improve their own sites or theirs of their clients.

Web Daytona’s SEO Audit Tool is better than other Website SEO Checkers through it’s super fast SEO analysis execution, JavaScript rendering and breadth of features. Additionally Web Daytona’s SEO Audit Tool provides a range of completely free SEO Tools such as Backlink Checker, Meta Tags and Robots.txt Generator which will help take you through the actual steps of improving your site.



Get intel on your competition. Detailed gives you a curated list of the most popular sites in your industry.

That way, you can size up your biggest competitors.

(And copy what they’re doing)


Best Feature: “Mentions”

This features shows you who recently linked to (and tweeted about) your competition.

Detailed – Backlinko

9. Google’s Mobile-Friendly Test

Get your site ready for Google’s Mobile-first Indexing. You might have heard that Google recently made a big change to their algorithm. (This change is officially called “Mobile-First Indexing”).

The bottom line is this:

If your site isn’t optimized for mobile devices, you’re in big trouble.

Fortunately, you don’t need a full-time developer to get ready for this update. All you need to do is run your site through the Mobile-Friendly Test tool.

And it tells you whether or not your site is prepared for Google’s new algorithm:

Mobile-Friendly Test

Best Feature: “Page loading issues”

This feature shows you how you can improve your site’s code. That way, Google’s mobile crawler can find and index all of the resources on your site.

Mobile-Friendly Test – Issues

10. Seed Keywords

Find completely fresh keyword ideas.

Most keyword research tools work the exact same way:

  1. Enter a seed keyword into the tool.
  2. Get a list of closely-related terms.

The problem with this approach is this:

Everyone types the same seed keywords into these tools.

Well, Seed Keywords takes a completely different approach.

Instead of pulling seed keywords out of thin air, you ask your customers how they’d search for you online.

SeedKeywords – Scenario

Then, type those seed keywords into your favorite keyword research tool.

Best Feature: “Submit Query”

Once the results come in, you can use SeedKeywords to do a Google search for the keywords that people gave you.

That way you can quickly scan the search results… and see how competitive that keywords is.

SeedKeywords – Results

11. Free Website Stat-Counters

Here are some links to free website counters which you can use on your website to track your traffic and hits: