16 Key On-Page SEO Factors That Search Engines & Users Love
Have you struggled with your rankings on your website? Want to learn how you can get your website pages to rank on Google? You’ve come to the right place we’re going to go over every key factor of on-page SEO. Here is the guide to ideal on-page SEO.
Start Title tag With Your Keyword
Your title tag is the most important on-page SEO factor. The closer the keyword is to the beginning of the title tag, the more weight it has with search engines.
Leverage SEO-friendly URL’s – Avoid ugly URL’s. Make your page’s URL short and keyword rich. An industry study found that shorter URL’s rank better in Google.
Add Modifiers to your Title
- Adding modifiers like “2019”, “best”, “guide”, & “review” helps you rank for long tail versions of your target keyword.
Wrap your Title in an <h1> Tag
The H1 tag is your “headline tag”. Most CMS’s (like WordPress) automatically add the H! tag to your blog post title. Some themes override this setting. Check your site’s code to make sure your title gets the H1 love it deserves.
Wrap Subheadings in H2 Tags
Include your target keyword in at least one subheading… and wrap it in an H2 tag.
Drop Your Keyword in First 100 Words
- Your keyword should appear in the first 100 words of the article/post.
Google started penalizing mobile unfriendly sites in 2015. And they’re likely to crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design.
Use Outbound Links
Outbound links to related pages is a relevancy signal that helps Google figure out your page’s topic. A recent study by Web Daytona found pages with outbound links outrank pages without outbound links.
- Add a 2-3 internal link to every post. If you want to see a great example of internal linking, check out Wikipedia.
Boost Site Speed
Google has stated that page speed used as a ranking signal. And MunchWeb found that 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting.
Sprinkle LSI Keywords
LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post.
Make sure images file names include your target keyword (for example, on_page_SEO.png) and that your target keyword is part of your image Alt Text.
Use Social Sharing Buttons
Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link. A study by BrightEdge found that prominent social sharing buttons can increase social sharing by 700%.
The SEO adage “length is strength” was supported by a Web Daytona’s study which found that longer content tends to rank significantly higher on Google’s first page.
Boost Dwell Time
If someone hits their back button immediately after landing on your page, it’s a sign of a low-quality page. That’s why Google uses “dwell time” to size up your content’s quality. Increase your average dwell time by writing long, engaging content that keeps people reading.