The Marketing industry is currently in a shifting process, from the traditional ways it used to be; to the digital and social world. As we are already familiar with the fact that Facebook owns Instagram. Marketing your product or service; on these platforms puts you in front of a vast audience of 2.5 billion users combined. Which is a marketer’s wet dream!
Why Is Digital Marketing Taking Over?
The beauty of digital marketing is due to its high efficiency and effectiveness as well as reaching a specific audience. As long as you know what your doing; it is simple! Ads that strategically and correctly target’s the right crowd bring results; while many people are spending large amounts of money on targeting the wrong audience.
Why Do I Need Strategic Instagram Ads?
The thing is, it is not just about running ads and spending money. Yes, It’s true that can get you more reach and maybe some followers. At the same time, it can negatively affect your brand; when it is not strategically set up by a marketer. When you’re using marketing strategies to promote your brand, you can achieve more results with less money. If your ads are appearing to people too many times; because you decided to spend a lot of money on a bad ad. It can do the opposite of what you are trying to achieve. Especially for personal accounts.
Before running ads there are a few things you need to carefully understand; selecting and sticking to your niche is necessary but so is being creative in doing so. The reason I say this is because I can’t even begin counting; how many people try to turn their personal account into their business or brand account. The reason people do that; is because they want to take the easy route and have 1000 or 700 followers right away. In an irrelevant niche where less than 10% have an interest in what you’re offering if you are lucky! congratulation you played yourself STOP DOING THAT. I was able to get 1000 engaging and real followers; in a specific niche in one month using only one strategy!
Also Read: why you should hire a marketer for your ads?
Why Is My Personal/Business Instagram Doing More Harm Than Benefit?
You can easily start a new Instagram page specifically for the brand, no one wants to see a hybrid personal/business account. You never mix personal with business matters for god sake why would you do it for an Instagram page! Instagram is the front cover of your business.
When you mix your brand and personal account you simply destroy both accounts, now while the algorithm learns your behavior Instagram will try its best to show you relevant things and at the same time show your profile to a relevant audience based on your engagement activity. When you are engaging with your personal account your niche is a combination of all the people your follow and posts you like.
What Other Elements Should I Take Into Consideration?
In your personal account following, you may have many other niches that are irrelevant to your business and some of your posts are only reaching those irrelevant followers mind you pushing ads to those people to constantly see something they don’t care about.
You are also committing social suicide, your personal Instagram account is for friends and family and your own interest, whether you like it or not it is your social ID. Turning your personal page into a business one where you should to be posting 3 times a day is gonna make friends sick of what you have to offer so either you hold your self to one post a day, or you do it anyways and lose those followers. Especially if your content is identified as the same or boring.
Meanwhile, when you start a new page from scratch you can do whatever you like and only gain followers who already have an interest in what you have to offer. not only that but you can promote your business page on your personal by putting the business page username in your personal bio, this way the people who have interest in your business will follow you. This way you dont contaminate your personal account and still be able to use it for many other strategies