Do you want to learn how to increase your followers on Instagram? want to learn how to drive organic traffic to your website? Today you’re going to learn how to increase your website traffic organically using Instagram.
Make your profile appealing
It is the first and the most important thing among all. You must have an appealing profile that users love to follow. Keep appropriate profile image. If you are a small/medium business, it is good to keep your brand logo as a profile pic. You can also sensibly use the profile description. It is the only room on the platform, where you can place live links. So, never miss placing your website/ conversion link in the profile description. If you will have an appealing profile, more users will like to follow you.
Share high-quality images
Basically, Instagram is a photosharing platform. Users expect to see high-quality images/photos on their feed. Many marketers do the mistake by uploading low-quality images on their profile. It genuinely creates bad impact on user’s mind. If you want to connect with the Instagram users, make sure you have uploaded the high-quality images and used proper filters.
Use videos creatively
The video is the most engaging content type on social media platforms. Instagram lets you record 3 seconds to 60 seconds of video and share on the platform. You can creatively use this feature to get the maximum brand exposure and engagement. Make sure you are posting the videos, promotional and discounts, tips and advice, greetings and celebrations are some of the types of videos users love on Instagram. Once you post the video on the platform, make sure you have targeted the right audience to get the maximum views and response.
Add right hashtags
Your followers are going to see your every post. But using right hashtags gives you an opportunity to get the notice thousands of users who are not following you. Try to add the hashtag that describes the image you have shared. There are several hashtags in every industry that outperforms other hashtags. Identify which hashtags drives the best result in your industry and use that in your post description. It is not good practice to add lots of hashtags in the post. The standard practice is to add 6-9 hashtags per post.
Be active and engaging
If you really want to grow an audience on Instagram, you have to be active and engaging. Posting the image and using proper hashtags is not enough. Your account needs to be active and engaging with the community all the time. You can follow the person/ brands sharing the same interest, comment or like on their posts and most importantly reply to the comments on your posts. the account has to be active to identify what interest the most to your target audience and engage the community via those posts.
Post multiple time in a day
Majority webmasters post once or twice in a day. But, there is nothing wrong posting multiple time in a day. I would recommend this tactic to enhance the audience engagement. There are lots of Instagram users across the world and users all across the world and users from different regions prefer using Instagram at a different time. Posting multiple times in a day will give you an opportunity to connect the audience all across the globe. That will naturally result in enhanced reach and engagement. This tactic will also help you identify the best time to post when your targeted audience will be active on the platform. That also helps you get the better response from the audience.
Having strategy is a must
Now, we know certain tactics to organically enhance the audience reach on Instagram. But, just like other social media platforms if you won’t have a proper strategy for the Instagram, you won’t be able to get the desired results. Make sure you have done proper planning prior to applying any of the above tactics. You also need to know the performance analytics for each post you made. Instagram has this tools available through Facebook’s business page. That will help you identify who your audience is and figure out what they expect from you. Once you know that you can not only increase your followers but also can close lot more leads throughInstagramm.
That is how you increase your followers on Instagram.