So, you’re hard at work generating social media content to drive your business online. This is all fair and well, but what happens when nobody interacts with your content? You Google “How to generate follower engagement?” and, luckily for you, you get brought right here.
Join StarkFeed today, as we bring you ten expertly curated tips for generating follower engagement with your brand online.
How to Generate Follower Engagement
1. Ask a question
Everyone has an opinion, and social media culture empowers people to share theirs. Question posts get 100 percent more comments than standard social media posts.
2. Invite fill-in-the-blank responses
This is a great way to boost engagement and subtly harness feedback from your audience. You could leverage that information for future content campaigns or use the insight you gain to improve processes and delight customers.
3. Offer free advice and tips
Your audience is always on the lookout for guidance they or their connections can put to use. Providing valuable content keeps your audience engaged and encourages sharing.
4. Split fans into two camps
Want to know how to generate follower engagement? Split your followers in a head-to-head post and encourage them to pick sides. This is a clever way to discover customers’ product references and other areas of interest to improve your marketing strategies.
5. Comment on trending topics
Leave some room in your social calendar to occasionally cover trending topics as they crop up. It stands to reason that issues with the most relevance to your business also can have the most significant impact.
6. Invite user-generated content
Who really would pay attention to an average customer’s photos and videos on your social media channels? A lot of people, as it turns out. The majority of customers (more than 90 percent) trust peer reviews and user-generated content over any company-produced material.
7. Post videos
Services such as Snapchat, Instagram and Facebook’s native and live-video options mean sharing video never has been easier. It gives fans an inside look at your business and culture and connects them to your brand and staff on the more personal level.
8. Leverage nostalgia
This longstanding tactic is a perennial favorite in traditional marketing. Sharing content with a days-gone-by feeling captures attention within audience segments. You’ll also draw subtle connections between your brand and the positive feelings your audience associates with the past.
9. Schedule photos as content
Did you know photos get 53 percent more likes, 104 percent more comments, and 84 more click-throughs on links than text-based posts? Photos enable you to tell a story visually, offer inside looks at the company, promote events or simply ask readers to caption a funny image.
10. Host promotions
Statistics show that 35 percent of fans follow brands to stay updated on promotions. Another 42 percent follow for the discounts and special offers. Work these into your calendar to keep those followers engaged, but use these messages sparingly.
And there you have it – ten expert tips on how to generate follower engagement with your brand online. For more on this and other industry news and tips, check out some of our other business articles today. If you don’t want to do any work on your social media let Digital Marketing expert take care of that for you. Check out this Social Media Marketing cheat sheet