How to Create Inbound Marketing Funnel

how to create inbound marketing funnel

Have you ever wondered what is inbound marketing funnel? Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. We’re going to teach you how to create inbound marketing funnel step by step guide.

Plan: Branded Content.

Content is marketing’s last opportunity for creativity
Relevant content earns permission to sell. Content is the fuel that drives the inbound effect from partner sites and outposts, content is the conversation starter and problem solver in social media and it’s the only way to develop a strong presence in search engines.

Reach: Search engines, social networks, publishers, and blogs.

Buyer stage: Exploration

Publish and promote your content, allow sharing to other outposts, networks, and syndicate. Draw people to your content hub.

Key Measures: 

  • Fans / Followers
  • Visitors
  • Inbound Links

Act: Your Website, blog, community, and interactive SEO tools.

Buyer Stage: Decision Making

Be worth finding – your content hub needs to be relevant, inspirational, useful, problem-solving and earn you permission to sell in the future.

Key Measures:

  • Time on site
  • Shares / Comments / Likes
  • Lead Generation / Lead Conversion
Convert: E-commerce process, product, price, and promotion.

Buying Stage: Purchase

Capitalise on marketing investment, develop, re-marketing and email automation to ensure relevance at buyer stage and drive repeat sale.

Key Measures:

  • Orders
  • Revenue
  • Average Order Value
Engage: Customer Advocacy

Buyer Stage: Advocacy

Thrilled customers are key to social media marketing, social proof, repeat sales and referral. Start your marketing here!

  • Repeat Purchase (Lifetime value)
  • Referral

This is how to create inbound marketing funnel and these are the five stages of inbound marketing funnel.