How To Create Engaging Content: Bets Method

how to create engaging content

Storytelling is one of the most powerful ways you can engage your audience. You probably tell stories everyday or your friends, family, and your colleagues. So why not use this technique to be closer o your audience? This article will teach you how to create engaging content.


Simple stories are strong stories. Take out everything hat doesn’t serve the narrative.


The more familiar a story feels, the more powerful it is.


The more people identify with a story, the more likely they are to be persuaded.


The more readers put themselves into a story, the more likely they are to change their opinions.


Characters and conversation go hand-in-hand.


Stories need dramatic development and emotional dynamics.

Make Your Articles Easy and Fun to Read

When you have a long form article, it’s important to edit it so that it’s not in bulk. Long paragraphs are hard to read becasue it requires more focus and extra effort.

Since many readers have short attention spans, you will lose them if you don’t format your article so that it’s easy for everyone to scan it and find the most important takeaways.


Use Bullet Points

Or numbers, or any kind of sign you want when you have a list, or some tips that you want to emphasize.


If you want to draw attention to certain key points in your article, then bold these words.

Short Phrases

Sometimes you want to say so many thins in one phrase that you get lost, and all of a sudden your phrase has lost its meaning.

Use Subheadings

Headins are great to use when you want to section your article into several different parts.


Its best to have 1-2 sentences in one paragraph, or you can even have on sentance.

Compelling Titles

The headline can be the best part of reading an article. Think of you headline as the gift, not the wrapping on the gift.

Provide Value

Content must be Useful to the reader. Providing real actionable value in your content encourages readers to rely on you as a trusted source and consider you as a leader in your industry.

Involve Your Audience

When telling your stories or utilizing power words, be sure to maintain the 2nd person writing style, and incorperate words like “you” and “your.” This will significantly impact your audience.

Have a Call to Action

In the call to action (whether you insert it at the end of the article,  or in the middle), you need to convince your audience to take action.

Perhaps you want them to comment on your article, like it, share it, subscribe to your newsletter, or buy on of your products.

Consider the Pacing & Flow

Learning is like eating. You don’ just shovel spoonful after spoonful of food into your mout, at least not normally.

Instead, you take in a spoonful of food, chew it up, break it into smaller pieces, and then swallow it so that it can be processed further down the digestive tract.

Strain the Brain

You can’t expect to shovel new information on top of new information in th ebrain. You have to pace it.

Take in new information, reflect on it (maybe practice using it): and then send it to other parts of the brain for processing


You’ve learned how to create engaging content from this article. For other conent tips check out our other Articles! Learn which Tools To Use To Create Engaging Infographics and Images . Visit Here: