Digital Marketing in Modern Day Society

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Digital Marketing

What is Digital Marketing? and how is Marketing in Modern Day Society? Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital platforms.

How much do companies invest in Digital Marketing?

Let’s take a look at modern-day Digital Marketing statistics. 93% of online experiences begin with a search engine. 47% of people click on the first three listings. On average 28% of marketers say they have reduced their traditional advertising budget to fund digital marketing activities.

77% SMBs say they use social media in their marketing strategy, only 32% of SMBs seriously invest in social media marketing. North America is expected to account for some 35% of the amount, generating 159.4 billion USD in marketing services spending.

Marketing Statistics of 2018:

Video Marketing

4X as many customers would rather watch a video about a product than read about it. (Animoto, 2015). 48% of marketers plan to add YouTube to their content strategy in the next year. YouTube is more commonly used by larger businesses. For example, 71% of businesses with 100+ employees use YouTube, compared to 38% of self-employed. (Social Media Examiner 2018).

519% of marketing professionals worldwide name video as the type of content with the best ROI. (Adobe 2018). Almost 50% of the internet users look for videos related to a product or service before visiting a store. (Google, 2018).

Social Media

At least 61% of those investing a minimum of six hours per week in social media marketing saw improvements in search engine rankings. 92% of marketers say that social media is important to their business. (Social Media Examiner, 2018).

By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media. 63% of Facebook and Twitter users say each platform serves as a source for news about events and issues outside the realm of friends and family. As of 2015, 90% of young adults use social media, compared with 12% in 2005.

Content Marketing

On average, B2B marketers allocate of their total marketing budget to content marketing. 53% of marketers say blog content creation in their top inbound marketing priority. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

Companies that published blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts. 11% of marketers plan to add podcasting to their marketing efforts in the next 12 months.

Search Engine Optimization

The first position on Google search results on desktop has a 3436% click through rate. 81% of shoppers conduct online research before making big purchases. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. 51% of smartphone users have discovered a new company or product when conducting a search on their smartphone.

Email Marketing

54% of marketers say increasing engagement rate is their top email marketing priority. Three-quarters of companies agree that email offers “excellent” to “good” ROI. 86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily.

86% of professionals prefer to use email when communicating for business purposes. The open rate for emails with a personalized message was 17.6%, compared to 11.4% without personalization.

Lead Generation

53% of marketeers say half or more of their budget is allocated to lead generation, while 34% say less than half of their budget is allocated to lead generation. 40% of marketers say providing the ROI of their marketing activities is their top marketing challenge.

B2B Marketers say the #1 benefit of marketing automation is the ability to generate more and better leads. 67% of B2B marketers say they see at least a 10% increase in sales opportunities through lead nurturing, with 15% seeing opportunities increase by 30% or more.

Pay Per Click

64.6% of people click on Google ads when they are looking to buy an item online. The average click through rate for a mobile search ad on Google in the first position is 27.7%. The average click through rate for the second position is 9.2%

By 2019, mobile advertising will represent 72% of all U.S. digital ad spending. When it comes to paid social media ads, the overwhelming majority use Facebook ads (84%), followed by Google ads (41%) and LinkedIn ads (18%).

Marketing Technologies

82% of smartphone users say they consult their phones on purchases they’re about to make in a store, 34% of online retail purchases now happen on mobile devices.

There are 2.6 billion smartphone users globally. By 2020, there will be 6.1 billion. 80% of respondents believe AI improves worker performance and creates jobs.