The SEO Puzzle
SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. Some pieces are larger, some are smaller, but they are all imperative to a successful strategy. To have successful SEO strategy, you will need to put all of the pieces of puzzle together. With further and do let’s break down marketing and SEO.
On Page Factors
On Page Conent
Quality Content – The key to a successful website is unique and relevant content.
- Research – Analyze and choose the appropriate keywords for your site.
- Usage – Do your website pages use the worlds & phrases you want to be found for?
- Include – Be sure to include your targeted keywords in meta data of your website (tittle, description, image, etc.)
Engagement – Site analytics – CTR, Bounce Rate, Time on Page, Time on Site, Total Pages Visited.
Freshness – Of Content – Revise and Refresh content often.
is your site easy for the search engines to read?
- URL Structure
- Meta Tags – Use the proper description for all pages. <H1> Use relevant and structured headings throughout the website. <img> Make use of alt description tags for images. <Tittle> Use unique and relevant tittle for each page. Site Map: Keep and XML copy of your site map on your server and submit it to the search engines (Google, Bing, Yahoo.)
“Google does not rank websites, they rank pages.”
- Website Speed
- Use Breadcrumb links
- Consider the site hierachy
- Each Category and product should have its own page.
Off Page Factors
Facebook likes/shares: Bing uses Facebook likes as ranking signal for logged in users. How often are your posts shared?
Google+ Plus 1’s: Google says it is working on using +1’s as ranking signals.
Twitter Followers/Retweets: Tweets help Google index content faster. How after are your posts retweeted?
Social Authority – What is your social authority on the web? Friends, Fans, Followers, and Connections.
Blog regularly – Include unique and relevant content.
Social Forums – Engage in relevant social forums.
Online Directories – Complete profile on online directory sites.
Anchor Text Links – Do links pointing to your pages use the appropriate keywords?
Link Relevancy – Create high quality relevant websites.
Link Quantity – The more high quality & relevant links pointing to your site the better.
Consumer reviews, online directories, forum comments, anchor links, press releases, optimized videos, blog posts, social posts, articles, and photos.
Website Reputation – Create high quality back links directing to your website.
Review Sites – Google reviews, city search, yelp.
Trust – Trust from users and search engines is imperative for long term-success.
Domain Age – How long has your site been online?
Domain Authority – Strength of your website.
Page Authority – Strength of your internal pages.
Search history, location, personal settings, and search preference.