Social Ads Guide For Facebook

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social ads guide for facebook

Want to learn how to make successful ads on facebook? Follow the tips and tricks provided to you by stark feed that explains in depth the social ads guide for Facebook.

Let’s start with the basics: Know that there are three different ad placements

Desktop News Feed – Social Information, Business Name, Text, Images/Videos, Call to Action.

Right Column – Images/Videos, Text.

Mobile News Feed – Social Information, Business name, Text, Images/Video, Calls to Action

For Clicks to Website: Links

Follow These General Guidelines:

  1. Image Size: 1,200 x 628 pixels
  2. Image Ratio: 1.9:1
  3. Text: 90 Characters
  4. Headline: 25 characters
  5. Link Description: 30 characters your image may not include more than 20% TEXT.

 

Desktop News Feed
  1. Image Size: 470 x 270 pixels
  2. Text: 500 Characters
  3. Headline: 1-2 lines
  4. Link Description: 2-3 lines

 

Mobile News Feed
  1. Image Size: 560 x 292 pixels
  2. Texts: 110 Characters
  3. Headline: 1-2 line
  4. Link Description: 1 line

 

Right Column
  1. Image Size: 254 x 133 pixels
  2. Text: 90 Characters
  3. Headline: 25 Characters

 

For Clicks to Website: Multiple Products

Follow these General Guidelines

  1. Image Size: 600 x 600 pixels
  2. Image Ratio: 1:1
  3. Text: 90 Characters
  4. Headline: 25 Characters
  5. Link Description: 30 Characters your image may not include more than 20% Text.
Desktop News Feed
  1. Image Size: 200 x 200 pixels
  2. Text: 500 characters
  3. Headline: 1-2 lines
  4. Link Description: 1 lines

 

Mobile News Feed
  1. Image Size: 460 x 460
  2. Text: 120 Characters
  3. Headline: 1-2 lines
  4. Link Description: 1 line

 

For Page post Engagement: Photo

Follow These General Guidelines

  1. News Feed Image Size: 1,200 x 900 pixels
  2. News Feed Image Ratio: 4:3
  3. Right Column Image Size: 254 x 133 pixels
  4. Right Column Image Ratio: 1:9:1
  5. Text: 90 Characters your image may not include more than 20% Text
Desktop News Feed
  1. Image Size: up to 470 Pixels wide. 470 pixels tall
  2. Text: 500 Characters

 

Mobile News Feed
  1. Image Size: Up to 626 pixels wide, 840 pixels tall
  2. Text: 110 Characters

 

Right Column
  1. Image Size: 254 x 133 pixels
  2. Text: 90 Characters

 

For Page Post Engagement: Video

Follow These General Guidelines
  1. Thumbnail Image Size: 1,200 x 675 pixels
  2. Video: 1,080 pixels
  3. Ratio: 16:9
  4. File Size: 1GB Max
  5. Length: 20 minutes min
  6. Text: 90 Characters

 

Desktop News Feed
  1. Image Size: 470 x 246 pixels
  2. Text: 500 Characters

 

Mobile News Feed
  1. Image Size: 560 x 315 pixels
  2. Text: 110 Characters

 

Right Column 
  1. Image Size: 254 x 143
  2. Text: 90 Characters
  3. Headline: 25 Characters

For Page Post Engagement: Text

Text: 500 Characters

For Page Likes

Follow These General Guidelines
  1. Image Size: 1,200 x 444 pixels
  2. Image Ratio: 2.7:1
  3. Text: 90 Characters

 

Desktop News Feed 
  1. Image Size: 470 x 174 pixels
  2. Text: 90 Characters
  3. Page Category: Up to 1 line of your page category may be shown
Mobile News Feed
  1. Image Size: 560 x 208 pixels
  2. Text: 110 Characters
  3. Page Category: Up to 1 line of your page category ,ay be shown
Right Column
  1. Page name: 1 line
  2. Image Size: 254 x 94 pixels
  3. Text: 90 Characters
  4. Headline: 25 Characters

 

For Video Views

Follow these General Guidelines

  1. Thumbnail Image Size: 1,200 x 675 pixels
  2. Video: 1, 000 pixels
  3. Ratio: 16:9
  4. File Size: 1 GB Maximum
  5. Length: 20 minutes
  6. Text: 90 Characters

 

Desktop News Feed
  1. Image Size: 470 pixels wide
  2. Text: 500 Characters
Mobile News Feed
  1. Image Size: 560 pixels wide
  2. Text: 110 Characters

 

Right Column
  1. Image Size: 254 x 143 pixels
  2. Text: 90 Characters
  3. headline: 25 Characters

 

If this article helped you with how to create social ads for facebook check out our other helpful facebook guides. Learn How to view Instagram ad insights through facebook ads manager. While your at it check out How to preview facebook ad while creating (step by step)